Knowledge Partners

Our Knowledge Partners provide WTTC with research data and insights. They support us with joint research reports or presentations and together we cooperate on the sharing of data and insights for a better understanding of the sector’s issues and trends in order to facilitate the sustainable growth of Travel & Tourism.

If you would like to become a WTTC Knowledge Partner, contact our Data team via our data enquiries form.

China Outbound Travel Research Institute (COTRI)

COTRI monitors the rapidly developing Chinese outbound tourism market. COTRI Analytics delivers to companies, organisations and media outlets around the world data and analysis that empowers them to understand the market, recognise trends and guide investment as well as other business strategies.

View the China Outbound Travel Research Institute website

Euromonitor

Euromonitor International is the leading provider of global strategic intelligence on consumer markets.

Euromonitor's analysis of the global Travel & Tourism sector covers a wide range of travel and tourism categories including lodging, transportation, car rental, intermediaries and online travel, alongside a Travel Forecast Model.

For every category and country, Euromonitor produces consistently comparable data, covering the historic market sizes, company shares, key performance indicators, as well as forecasts over the long term.

View the Euromonitor website

ForwardKeys

"ForwardKeys helps its clients measure and improve the effectiveness of their marketing & operations, anticipate the impact of events, and capitalise on future trends.

Its data scientists do so by analysing an unparalleled amount of air travel information to produce valuable insights into the profile, behaviour, and impact of past, present, and future travellers. Sources include airline capacity plus over 17m booking transactions and 7m flight searches per day. Customers are tourism destination marketing organisations, brands, retailers, duty-free specialists, financial institutions, media agencies, and travel marketers worldwide."

View the ForwardKeys website

Global Travel and Tourism Partnership (GTTP)

“The Global Travel and Tourism Partnership (GTTP) is a global, non-profit educational initiative dedicated to investing in the lives of youth by providing free quality skills training, helping to support a route into work. Established in 1996, GTTP operates across 17 countries and inspires students aged 16 to 19 through its dynamic education programmes, industry collaborations, and real-world learning opportunities. With a mission to foster career readiness and global awareness, GTTP serves as a bridge between academia and the industry, shaping future leaders who are equipped to address the evolving needs of Travel and Tourism.

GTTP has deep-rooted connections with both educational institutions and global corporations and brings a wealth of expertise and resources to support and promote sustainable and inclusive growth within the global tourism sector. Its innovative approach is built on three key pillars: education, engagement, and empowerment. Through a standardised curriculum tailored to meet local needs, GTTP equips students with a strong foundation encompassing Travel and Tourism, sustainability, workforce readiness. By providing hands-on experiences, such as internships, research projects, and global student conferences, GTTP creates a platform for students to interact directly with industry leaders, gaining insights into the opportunities and challenges of this fast-paced sector”.

View the GTTP website

Griffith University, Australia

Griffith University is an innovative and research-intensive, top-ranking Australian University with a strong national and international profile.

Sustainable Tourism is an area of strategic investment for the university, and it established the Griffith Institute for Tourism (GIFT) in 2014. In total, GIFT comprises 34 full academic members and 33 doctoral students whose mission is to undertake and disseminate world-leading research in tourism, to make an impact both academically and externally.

View the Griffith University, Australia website

Hong Kong Polytechnic University

"For over 40 years the School of Hotel and Tourism Management of The Hong Kong Polytechnic University has refined a distinctive vision of hospitality and tourism education and become a world-leading hotel and tourism school, exemplifying our motto of Leading Hospitality and Tourism. Ranked among top hospitality and tourism schools in the world, we are driven by the need to serve our industry and academic communities through the advancement of education and dissemination of knowledge. Through Hotel ICON, our groundbreaking teaching and research hotel and a vital aspect of our paradigm-shifting approach to hospitality and tourism education, we are advancing teaching, learning and research, inspiring a new generation of passionate, pioneering professionals to take their positions as leaders in the hospitality and tourism sector."

View the Hong Kong Polytechnic University website

Institute for Economics and Peace

IEP is a global leading think tank focused on peace. It produces the Global Peace Index every year and the Global Terrorism Index every two years. IEP works also with governments to help them build the pillars of peace in their societies.

View the Institute for Economics and Peace website

Lighthouse

"Lighthouse (formerly Transparent) is the leading commercial platform for the hospitality industry. We transform complexity into confidence with actionable market insights to optimize strategy. Continuous innovation allows us to deliver the best possible tools for thousands of clients across the travel and hospitality landscape (DMOs, OTAs, property managers, investors, hotels and strategy consulting firms), delivering clarity in hotel, short-term rental and flight data.

Our solutions for destinations are based on the industry's most comprehensive short-term rental dataset, and help with understanding, managing and marketing destinations on the way to sustainable growth."

View the Lighthouse website

Phocuswright

Phocuswright delivers primary research on the evolving dynamics that influence travel, tourism and hospitality distribution. Its marketplace intelligence helps companies foster smart strategic planning and tactical decision-making.

View the Phocuswright website

STR

"STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. We deliver data that is confidential, accurate and actionable, and our comprehensive solutions empower our clients to strategize and compete within their markets.
Founded in 1985, STR’s presence has expanded to 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.
The hotel industry has been the cornerstone of our business from the start. Today, we process, analyze and report on data from 68,000 hotels representing 9.1 million rooms in 180 countries. In recent years, we have expanded our reach to advance performance across additional hospitality segments, leveraging our experience as the leader in competitive benchmarking and analytics for the hotel sector. Our vision is to be a trusted advisor and innovator for any global industry that relies on data.
Through our years of delivering the premier standard of service and first-rate solutions our clients have come to expect from us, we have established a reputation as a trusted advisor in the marketplace. Our culture revolves around integrity, and we live up to that standard by making data accuracy and confidentiality our top priority.
As we continuously make improvements to our existing products as well as create new ones, we are working to shape the future of industries. Our services are constantly evolving, but at the end of the day, it is our people that make the difference. We know that our work goes beyond the numbers. Each and every day, we strive to empower people and their businesses to reach new heights."

View the STR website

Temple University

"The U.S.-Asia Center for Tourism and Hospitality Research at Temple University conducts cutting-edge, multi-disciplinary research and consultancy specific to the tourism, hospitality and related industries in the U.S., Asia, and the entire Asia-Pacific region. Selected examples of our research foci include destination marketing, big data analytics, consumer profile analysis, yield and revenue management, and hospitality asset evaluation. With deep roots in the city of Philadelphia, and extensive networks across the globe, our exciting and energetic team is uniquely positioned to build bridges between academics and practitioners, as well as East and West. For businesses interested in expanding their international portfolio, our center is committed to conducting high-quality research, superior educational programs and competitive business solutions."

View the Temple University website

University of Surrey, School of Hospitality and Tourism Management

This British university has a high-ranking global reputation for providing education and research in hospitality, tourism, and events.

View the University of Surrey, School of Hospitality and Tourism Management website

YouGov

"YouGov is an international research data and analytics group. Our mission is to supply a continuous stream of accurate data on what the world thinks, so that organisations can better serve the communities that sustain them.

We provide the world’s smartest consumer research system, informing and inspiring sharp strategies, winning products and successful marketing. Our connected ecosystem of what the world thinks provides a stream of accurate consumer data, analytics and research. We do it differently to others and always will, using technology and research data in ways no other research company can. We are the only company with a single-source, verified, and globally scaled panel of 24 million people. Each day, our highly engaged panel in 50+ markets generates thousands of data points on consumer attitudes, opinions and behaviour which are captured in one place."

View the YouGov website