WTTC Knowledge Partners

Knowledge Partners

Our Knowledge Partners provide WTTC with research data and insights. They support us with joint research reports or presentations and together we cooperate on the sharing of data and insights for a better understanding of the sector’s issues and trends in order to facilitate the sustainable growth of Travel & Tourism.

If you would like to become a WTTC Knowledge Partner, contact our Data team via our data enquiries form.

China Outbound Travel Research Institute (COTRI)

COTRI monitors the rapidly developing Chinese outbound tourism market. COTRI Analytics delivers to companies, organisations and media outlets around the world data and analysis that empowers them to understand the market, recognise trends and guide investment as well as other business strategies.



Euromonitor International is the leading provider of global strategic intelligence on consumer markets.

Euromonitor's analysis of the global Travel & Tourism sector covers a wide range of travel and tourism categories including lodging, transportation, car rental, intermediaries and online travel, alongside a Travel Forecast Model.

For every category and country, Euromonitor produces consistently comparable data, covering the historic market sizes, company shares, key performance indicators, as well as forecasts over the long term.



ForwardKeys helps its clients measure and improve the effectiveness of their marketing & operations, anticipate the impact of events, and capitalise on future trends.

Its data scientists do so by analysing an unparalleled amount of air travel information to produce valuable insights into the profile, behaviour, and impact of past, present, and future travellers. Sources include airline capacity plus over 17m booking transactions and 7m flight searches per day. Customers are tourism destination marketing organisations, brands, retailers, duty-free specialists, financial institutions, media agencies, and travel marketers worldwide.


Griffith University, Australia

Griffith University is an innovative and research-intensive, top-ranking Australian University with a strong national and international profile.

Sustainable Tourism is an area of strategic investment for the university, and it established the Griffith Institute for Tourism (GIFT) in 2014. In total, GIFT comprises 34 full academic members and 33 doctoral students whose mission is to undertake and disseminate world-leading research in tourism, to make an impact both academically and externally.


Institute of Economics and Peace

IEP is a global leading think tank focused on peace. It produces the Global Peace Index every year and the Global Terrorism Index every two years. IEP works also with governments to help them build the pillars of peace in their societies.



Phocuswright delivers primary research on the evolving dynamics that influence travel, tourism and hospitality distribution. Its marketplace intelligence helps companies foster smart strategic planning and tactical decision-making.



STR’s world-leading hotel data sample comprises 67,000 hotels and 9 million rooms around the world. STR provides premium data benchmarking, analytics, and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics, and online marketplaces.


University of Surrey, School of Hospitality and Tourism Management

This British university has a high-ranking global reputation for providing education and research in hospitality, tourism, and events.


Strategic Partners:       Saudi_Arabia HiltonAMEX Philippines    Mexican Caribbean